CRM Operating Model
& At-Risk Search Recovery
A public portfolio artifact based on original CRM strategy and proof-of-concept thinking for a European recruitment business.
Public version excludes the original assignment wording, company identifiers, private interview notes and any restricted recruiting-process material.
Adipratama
Customer Success / Commercial Operations / Founder-side execution
What should CRM actually improve?
Protect demand
Turn first interaction into a visible commercial opportunity with clear ownership and useful qualification.
Protect delivery
Move won engagements into execution without forcing the customer to repeat context.
Preserve value
Keep enough relationship memory for paused or completed work to resurface intelligently.
CRM coordinates the relationship. ATS owns search execution.
Risk state + owner action
Selected search signals, risk state, owner task, recovery status and next meaningful milestone.
Execution detail
Candidate sourcing, submissions, progression details and detailed recruitment execution.
Detect → validate → diagnose → recalibrate → recover.
Primary metric: Search Recovery Rate
Measures whether at-risk searches return to a healthy operating path.
Guardrail: False Positive Rate
Protects trust by making sure automation does not create noisy or unnecessary intervention.
Validation ladder
Backtest → shadow → limited pilot → scale only after the workflow proves useful in real operating conditions.